A Global Guide To Football Transfers
From Premier League clubs to Olympic athletes, we’ve spent over 15 years helping sports professionals navigate the biggest moments of their careers. These are their stories.
We’ve had the privilege of working with some of the most respected names in sport. Their words mean everything to us.
Liz Ellen is probably the best sports lawyer in the country
Liz has a great reputation, steely and determined; one of the toughest negotiators one will ever meet
Livida's entrepreneurialism and knowledge base set it apart from other sport firms.
Liz knows everyone, she has seen everything, and there is a feeling of being in safe hands when she is involved. She is very well known across the industry and is often recommended.
These women are good as gold. Fun to work with, bright, professional… You wouldn’t want to be on the wrong side of them!
Livida’s knowledge and insight into women’s sport was a key part in bringing our successful tender together. The clarity around vision, opportunity, legality and business planning enabled us to create a strong narrative and a successful bid.
From footballers to esports stars, management companies to individual athletes – here’s what working together looks like.
Alongside their work for Birmingham City FC, Livida provided invaluable support to our BCFC Women’s team with sound and cost-effective strategic advice.
Special thanks for always being there for me no matter what time of day I need you. I appreciate you very much.
It’s good to know Liz and Yama have my back and can hold the press to account when they overstep the mark.
They’re experienced in a broad range of football regulatory issues, solution-orientated, commercial and attentive. Great to work with.
To have had a young lad of Jude Bellingham’s character and talent at Birmingham City FC was an honour, and selling him to Borussia Dortmund was bittersweet. It was reassuring to have the support of Liz and Livida Sport on what was such an important transfer for both the player and the Club.
They’ve supported the BoA for many years as we have recognised and celebrated the remarkable philanthropic efforts of sportsmen and women of African heritage.
Livida are my go-to Legal support. Whether for advice, guidance or acting across our contracts they are an invaluable part of TTM’s Operation. Whether it’s a long-term project and contract, or an immediate crisis, they have never let us down.
They have a well-deserved, exceptional reputation for their exemplary expertise across all facets of the sports law field. Highly recommended!
We feel incredibly fortunate to have [Livida] as part of our team. Thank you for your thought, care and for your partnership. We appreciate you.
When we embarked upon a new venture in the esports space, Livida were the first people we called. They ‘held our hand’ through difficult processes at the outset, put us in touch with esports contacts, and supported us throughout.
They are the ‘go to’ people for any sports related matter. I have been very lucky to rely upon their advice and expertise for my football agency and previously for a Premier League club.
I wouldn’t hesitate to recommend Livida Sport. They have provided great legal support to our company Paramount Sports Management (PSM) on numerous occasions in the UK, Turkey and China. They have been very professional, accessible and it goes without saying knowledgeable. We at PSM and our clients have benefited immensely from their work.
They have been a great support of ours, and to the members of our community – the wives and partners of current and former professional footballers. As two super successful, highly thought of women within the football industry, they understand the pressures that athletes are under, both on and off the pitch, and how for a player, having the best legal advisers and experts around them is integral to the success of their career and the wellbeing of their family’s future.
Liz is a very professional lawyer and 100% trusted. She was the first British person to bring Premier League players to China. She understands the culture which is so important.
Best advisors in the business, they go above and beyond my expectations and have always provided me with exceptional counsel. Couldn’t ask for better representation!
Liz has been our lawyer and advisor for more than 10 years. She is one of the smartest, kindest and most professional legal advisors we have ever met and worked with.
Livida have assisted the International Tennis Integrity Agency (ITIA) on many occasions. They are, knowledgeable and efficient providing sound advice. A real professional team you can rely on at all times.
They are professionals with extensive experience in the sports and entertainment industry. The combination of their work product and management skills allows them to provide the levels of excellence and confidentiality expected by their clients.
They have an excellent understanding of our sport, the associated governance issued and the challenges and balances we have to face. They’ve helped us draft new policies and regulations, using clear and easy to understand language.
A footballer needs loyal, trusted and experienced people around them – the good ones will be there your whole career and beyond. I will always recommend my good friend Liz and Livida Sport.
We see Liz Ellen as the go to person for strategic and practical advice in the industry. She shares her professional relationships – most hide them to protect their own interests.
Fantastic troubleshooters – whatever the problem they will get to grips with it and advise on how to deal with it in the most commercial way.
Moving to China was obviously a massive deal for me, but things happened really quickly. As soon as I arrived in Guangzhou I was under pressure to sign a contract that I hadn’t seen in advance. Luckily Liz and Livida Sport were there to talk me through things. They have so much experience of China and knew what to look out for.
We’ve worked with them for over ten years – they’re smart, easy to deal with, practical and connected.
13th – Liz Ellen – the go-to lawyer for many top players
Liz is a fierce advocate, a fearless negotiator and a skilled problem solver. However, what sets her apart from her peers is that she is refreshingly commercial and uses her in-depth industry knowledge to deliver pragmatic and creative solutions.
Yama is a really conscientious lawyer who cares about the work and goes the extra mile to understand the issues at play. She pays great attention to detail and is a pleasure to work with.
Yama Otung is a highly skilled and dedicated sports lawyer who brings a thoughtful, strategic approach to every matter.
Yama consistently delivers clear, effective guidance and adds real value to every engagement.
Liz is our point of call for almost everything. When in doubt, we call Liz. She's always prepared to help with anything we need and is great when speaking directly with our clients on our behalf.
Liz is an outstanding sports lawyer whose expertise, professionalism and understanding of the industry truly set her apart. She combines strategic insight with a practical, client-focused approach.
She is world class and it is easy to introduce her to any client. She is personable without losing any professional edge. Liz's ability to use the law to serve her clients is unrivalled.
Quite simply the very best we have worked with.
Livida's performance reinforced our confidence that they are aligned with our own values and priorities. They demonstrate a strong understanding of client needs and the broader business context.
The fact that they are embedded in the sports industry supports their being able to see all challenges and opportunities.
Excellent and approachable, highly respected in their field… Yama Otung is driven and determined.
Guidance that goes beyond the law. As a young athlete, the business side of sports can be overwhelming.
Their expert knowledge of football, in particular, has been fundamental to our success. They are always on hand to help with anything we need, being approachable and very welcoming at all times.
They're great, being approachable, well connected in the industry and able turn work around in a timely manner.
Whether you’re negotiating your first contract or navigating a complex international move, we’re here to ensure you’re protected, represented, and positioned for success.
*All initial conversations are completely confidential.